Post # 9: Logo Design

The Evolution of The Logo
(homework)

NYT article: Warmer, Fuzzier: The Refreshed Logo
(homework)


10 Common Mistakes In Logo Design
(homework)


Evolution of Washburn's logo 
http://www.washburn.edu/about/ichabod/logo.html
(mandatory)

Famous Logos with Hidden Images

http://list25.com/25-famous-logos-with-hidden-images/2/
(in class)

Case Studies:
Google Identity: typography and color 
https://design.google.com/articles/evolving-the-google-identity/

Logo design history of some famous brands 
(highly recommended)

Microsoft Unveils Redesigned Windows Logo (2012)
 (highly recommended)

Logorama (short film)- mature audiences only

The Logo Development Process: A Case Study
http://www.visiblelogic.com/blog/index.php/2009/10/the-logo-development-process-new-england-breeze-case-study/

20 Questions To Ask Clients Prior To Designing A Logo (mandatory) http://www.thedesigncubicle.com/2009/07/20-questions-to-ask-clients-prior-to-designing-a-logo/

Illustrator Tutorials: 

http://www.lynda.com/Illustrator-tutorials/Illustrator-CS6-Essential-Training/97951-2.html

(understanding vector graphics)